Again- What is The Cultural Iceberg?!
In 1976, Edward T. Hall published Beyond Culture in which he developed the “cultural iceberg model.”
As the saying goes about icebergs, you only see 10% of an iceberg that’s above water, and the rest is below the surface.
When we meet someone, Hall argued, we’re only seeing “the tip of the cultural iceberg.” There is much more to a person’s cultural contexts that isn’t obvious by external behaviors.
The Tip of the Cultural Iceberg
Food
Drinks
Clothing
Jewelry
Head Coverings and Hats
Language
Accents
Hand Gestures
Dance
Music
Films
TV Shows
Hair Style
Grooming and Makeup
Tattoos
Piercings
Home decor
What We Don’t See
Familial importance
Friendship styles
Respect for elders
Dating and marriage
Spatial comfort
Humor
Work ethic and expectations
Problem solving
Concepts of time
Etiquette
Child rearing
Cleanliness
Individual and group think
Religious devotion
Relationship with the environment and animals
Punishment
Hall explained that active and repeated communication is key to to learn and understand one’s cultural contexts- which impact behavior. As a result, intercultural communication competence is achieved.
What are some other examples of cultural contexts that we cannot see on the surface?
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