Again- What is The Cultural Iceberg?!


In 1976, Edward T. Hall published Beyond Culture in which he developed the “cultural iceberg model.” As the saying goes about icebergs, you only see 10% of an iceberg that’s above water, and the rest is below the surface. 

When we meet someone, Hall argued, we’re only seeing “the tip of the cultural iceberg.” There is much more to a person’s cultural contexts that isn’t obvious by external behaviors. 

The Tip of the Cultural Iceberg 
Food 
Drinks 
Clothing 
Jewelry 
Head Coverings and Hats 
Language 
Accents 
Hand Gestures 
Dance 
Music 
Films 
TV Shows 
Hair Style 
Grooming and Makeup 
Tattoos 
Piercings 
Home decor 

What We Don’t See 
Familial importance 
Friendship styles 
Respect for elders 
Dating and marriage 
Spatial comfort 
Humor 
Work ethic and expectations 
Problem solving 
Concepts of time 
Etiquette 
Child rearing 
Cleanliness 
Individual and group think 
Religious devotion 
Relationship with the environment and animals 
Punishment 

Hall explained that active and repeated communication is key to to learn and understand one’s cultural contexts- which impact behavior. As a result, intercultural communication competence is achieved. 

What are some other examples of cultural contexts that we cannot see on the surface?

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